About Us
Beth Lifestyle Pvt Ltd, incorporated in 2015, is a pioneering player in GI steel & Stainless Steel modular kitchen, home furnitures. With 11 IPRs (Intellectual Property Rights), we specialize in room-specific products and prioritize cutting-edge designs, quality, and sustainability. Our manufacturing nestled in heart of rural Bengaluru, we have leveraged our dedicated R&D team with accumulative experience of 20+ years and in-house factory to lead the zero wood furniture segment.
“The Times of India Group is a shareholder in Bethliving’s journey towards a zero-wood zero-puf sustainable future”
Our Achievements
Our Products
Kitchen
Either all stainless steel or a combination of steel and stainless steel, our kitchen design steals the show.Sleek, Modern, Functional, Durable and Easy to Clean, our kitchens are an amalgamation of aesthetic and technical brilliance and are sure to awe the beholder.
Bedroom
A heaven to beautifully organize and store all of your outfits, makeup and accessories, the storage solutions provided by bethliving are exactly what you need in your bedroom. Multiple colours, Impeccable finishing, Fireproof and Quiet, these wardrobes are everything you have ever wanted out of a wardrobe.
Bathroom
Vanity cabinets are integral to the wash area or bathroom. One of the hardest components to design with traditional materials, our tropicalized components and steel designs might just be perfect for dealing with the hot and humid conditions of an Indian Bathroom.
Living Room
Turn your TV into a central design feature with the chic entertainment console for your living rooms. With ample media and component storage facilities, the unit is compact and gives a clean look to your space. Made to design, these units are sure to hold everything you want to while looking fabulous.
Home Offices / Workspaces
We bring you the perfect solutions for your workspaces. Elegant, Spacious, Ergonomic and utility based furnishings for your home offices or work desks! Choose from different designs, colours and configurations to customize the office spaces as per your need !
Appliances
In our endeavour to give complete solutions, we bring world class kitchen appliances that integrate seamlessly with the modular design. From cooktops and hobs to chimneys, we bring reliable, functional and simply stunning pieces of equipment that will fulfil all your needs and complete the modular set up of your kitchen.
Investment in an industry of tomorrow
Bethliving Store-in-Store Franchise
Transform Unused Retail Space with a Bethliving Store-in-Store Franchise
Got underutilized space in your large-format store? Make it work for you with a Bethliving Store-in-Store Franchise — a smart way to tap into the growing demand for modular steel and stainless steel home interiors. Opt for the Store-in-Store FOFO model and run a fully owned, high-efficiency operation right inside your existing retail space. With strong brand support, plug-and-play display units, and a proven customer-pull strategy, you can convert underutilized areas into a powerful revenue generator — seamlessly and profitably.
FOFO (Store-in-Store Model)
(Franchisee-Owned, Franchisee-Operated)
Ideal for: Established retailers in tiles, cement, plumbing, paints, electricals, or home interiors.
Bethliving’s FOFO model enables you to offer a premium steel-based home interiors experience within your existing store, supported by strong marketing, CRM-based leads, and operational assistance.
Space & Operations
500–800 sq. ft. space requirement
You manage operations & customer engagement
Bethliving provides:
- Full product ecosystem
- Branding & display assets
- Software licenses
- Marketing support
- SOPs
A dedicated Store Manager is deployed to ensure consistent performance and drive results.
Investment Options
Investment Range: ₹10–15 lakhs
Includes:
- Software License: ₹3.54 lakhs + GST
- Display Products: Provided with 50% marketing support
This model fits seamlessly into existing business ecosystems across metros, Tier-2, and Tier-
3 cities.
Returns & Business Potential
Up to 40% margins
1–1.5 crores contribution to top-line revenue in the first year
High ROI with payback in just a few months
Elevates your overall store positioning & customer spend
Why Retailers Choose FOFO:
- Monetize idle retail space
- Attract new footfall
- Premium steel-based home interior experience
- Flexible & scalable model
- Strong marketing support
FICOO
Your Path to Passive Profits
Are you, someone looking for an avenue to invest in business and earn profit growth with an ever-growing market by having the business managed by the company experts? Our FICOO Plan, Product Range & the Steel Modular Kitchen & Furniture Industry is the best you can find in the market.
Features
- 7 years closed end program
- Futuristic technology
- Own 3D planning and CRM technology
- Easy onboarding and working processes
- SAP based precision manufacturing
- Business opportunity Pan India
- Proven model and great returns
- 30+ strong investor communi
- All statutory onus on blpl
- Option to select the location by unit franchisee, from a pre fixed list of potential market
- Cash flow based commission model, 9% of all cash flow
- Minimum guarantee inbuilt, incase of market fluctuation
- Reliable & modest cash flow projections based on existing store performance
- Act of god, lockdown etc are factored in
Commercials – 40 Lakhs + Tax
FOFO
FRANCHISEE OWNED, FRANCHISEE OPERATED MODEL
Empower Your Entrepreneurial Journey with FOFO
Features
- Software Driven
- In House Manufacturing
- Sales Lead Generation & Assistance
- Proven Business Model of 28 + stores in Pan India
- Rare – Design to Manufacturing to Retail Company
- Scale Abled Model – Multiple IDCs, Sub Dealership & Satellite Outlets
Get in touch with us for details of investment locations ranging across metro cities/TI cities and in T2/T3 cities. We will take you through the complete setup of a business along with software training straight investment into your future.
Franchise Fee Deliverables
- 3D & CRM Software
- SOP Complete A – Z
- Knowledge sharing & Training
- Sales leads & Assistance
- Territorial Rights
- Creative Design Support
- Showroom Layout Support
- Partial Store Branding
- Hiring Assistance
- Centralized Marketing
- Centralized – Margin Protected Offers
- Display Items @ 50% Costing
- Display Change items @ Costing Protected Rates
- Ready to Supply Patented (IPR) Products
- Trusted Brand backed with good media presence
Tier 1 Cities – 35 to 40 Lakhs + Tax & Tier 2 – 3 Cities = 20 – 22 Lakhs + Tax
Bethliving Studio
Low Investment | High Returns | Trusted Brand
If you’re an aspiring entrepreneur looking to enter the booming home interiors market, the Bethliving Studio model offers the ideal launchpad. With a modest investment of just ₹10–12 lakhs, you can set up a premium studio showcasing our best-selling modular kitchens and wardrobes — backed by the strength of India’s first stainless steel modular interior brand.
The model is designed for high earning potential — with annual revenue ranging from ₹60–75 lakhs, gross margins of up to 30%, and breakeven achievable within 12–15 months. It’s a smart, scalable, and future-ready business that gives you brand power and support from day one.
Studio Format Highlights
- Space Required: 300–400 sq. ft.investment of 10 to 12 lakhs
- Product Focus: Kitchens & wardrobes — high demand, fast conversion
- Setup Time: 30–45 days
- Location Fit: Market streets, standalone stores, or part of existing retail
What You Get
- Dedicated sales & CRM support
- Localised marketing assistance
- Lead sharing and quote support
- Minimal manpower requirement
- Premium brand presence with growing demand
Best Suited For
- First-time entrepreneurs
- Architects and designers
- Retailers with unused space
Welcome to Bethliving
Exciting Days ahead
With a 12 Billion Dollar Market, interior decoration is one of the most lucrative segments of the real estate sector. It is also a sector that is primed for development and new technology, as 85% of players are unorganized and the rest follow the same process of using wood and its derivatives.
Bethliving, with its unique product range that solves problems of conventional systems, stands a great chance of being market leaders.Technology driven processes, off-site manufacturing, rapid installation, fire, water, pest proof are a few ways in which Bethliving can holistically resolve consumer grievances & give the people what they need!
"AN INVESTMENT OPPORTUNITY THAT SETS UP YOUR FUTURE"
Franchise Testimonials
Whitefield, Bangalore Franchisee
Being part of this reputed brand network has given me a competitive edge, and I am doing best of the business of all time.
Ahmedabad, Gujarat Franchisee since
The positive brand reputation of Bethliving has given my business a strong foundation, and I'm more confident about the growth potential.
Pala, Kerala Franchisee
Owning Bethliving franchise has been an absolute game-changer for me ! The support and training provided by the franchiser is top-notch.